Search Engine Optimization

You’ve heard about SEO. You’ve seen that you need to pay attention to SEO. But it’s been on the backburner.

Until today.

  • SEO, or Search Engine Optimization, is the process of improving your site structure and content to increase search visibility on sites like Google, Bing, and DuckDuckGo.

    But mostly Google, let’s be honest.

  • Search Engine Optimization is how people find you on Google. We call this “organic search results” because you cannot pay Google to increase your search ranking. You can only make your site a stronger candidate with better information presented in the correct way.

  • No problem! That’s why I’m here. In short: I investigate the front end (what we see) and the backend (what the search engine sees) of your site and figure out where communication breakdown is happening. After we find and fix those, we improve your ranking by adding content and keywords in strategic ways around your site.

Here’s How We Do It

  • Research

    Using a suite of monitoring and research tools, we check the current state of your site and develop strategies to exceed your goals.

  • Execution

    We implement those strategies starting with the most impactful changes. SEO is a slow-moving difference-maker, so we start with the actions that will result in the highest result.

  • Maintenance

    By publishing consistently high-quality content and continually optimizing keyword opportunities around the site, we ensure your site performs well henceforth.