Content Marketing
The internet is your battlefield and words are your weapons.
Which is an incredibly tacky way to say content is the way you’re noticed and percieved across the internet.
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Content Marketing is the creation of videos, blogs, social media posts, etc. that is created to educate about and create interest in products, services, and brands.
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Content marketing is creating the words and content that search engines uses to categorize and rank websites.
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I mean, yeah. But more importantly, writing optimized words! Content marketing is developing the tone and feel for your brand while adding keyword-rich content for your search engine optimization efforts.
Here’s How We Do It
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Research
We start by meeting and understanding where you want your company to fit into the grand scheme of things. How do you want to position against competitors? Do you want a fun or professional feel? We narrow down from there to develop your brand voice.
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Execution
We comb through your digital presence by way of an audit and catalog opportunities content refreshing. Then we find new pathways to connect with your audience through content by way of blog posts, whitepapers, email marketing, or other external facing content.
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Maintenance
By publishing consistently high-quality content and continually optimizing keyword opportunities around the site, we ensure that Google sees your effort and rewards you for that while your customers build trust in your brand.